How to do Keyword Research for any Website:
Keyword research is most important activities in the digital marketing field. Ranking for the best and right keywords will improve your website traffic. You can’t start to plan for a SEO campaigns unless you know which keywords you are targeting, it’s not always about getting visitors to your website, but it’s all about getting the right kind of visitors.
Basically, Keyword research process should be going on and ever growing part of job as Digital Marketer. Old keywords have to be reevaluated periodically, and high search volume, high competition keywords will often be usefully replaced more specific keywords designed to get right traffic to the website.
How to decide the value of a keyword:
How much is a keyword value to your website? If you own an online clothes store, will you make more sales from visitors searching for “white shirts” or “Black Shirts”? The keywords people type into search engines are often available to webmasters, and keyword research tools allow us to find this information. To know the value of a keyword, we have to understand our website, make some audits and tests.