Search Engine Optimization (SEO) aka Natural Search Optimization (NSO) is the art of improving a website’s visibility in the main (natural/organic) body of search engine results. A seemingly complex set of factors is organized automatically by the search engines ranking algorithms. When worked through logically, step by step, these factors can be prioritized and addressed in a straightforward way.
Fundamentally there are two sides to Search Engine Optimization: on-site optimization and off-site optimization. On page SEO focuses on factors affecting the website to do with his hosting, structure, accessibility and content. Off page SEO factors are all to do with links and how well integrated you are into your networks online.
With our Simple Search product Think Search will provide you with an audit of both on-site optimization and off-site optimization factors and provide you with easy to follow step-by-step processes to help you improve you search engine visibility.
Where complexities are discovered one of our team will get in touch with a clear, comprehensive explanation, solution and castings for addressing and solving the complexity.
As defined in Wikipedia: