One of the most cost-effective forms of advertising on the Internet today is classified advertising. They might look very simple, but need to have a great thought to get the perfect ads.
You can see that classified ads are everywhere! You see them on all the e-zines, Facebook when you update your page or visit your friend’s pages, search engines in the form of pay per click ads like Google Ad Words. We even find them on blogs and forums.
The reason you see so many classified ads in e-zines, on websites and other places is that:
They work and they are cheap and of course, they are working for you.
Today I’m going to share the formula I use for writing great classified ads with this you too can turn out profit-pulling ads any time you like!
Writing classified ads is actually very easy once you know how and if you want to add some power to your classified ads, follow these few steps:
It is important to understand that there are three parts to these tiny little ads, they are;
Headline: Your headline should grab attention!
The purpose is to sell the ad. This means the headline convinces the reader that you have something to say – that should make them continue in reading the rest of the ad.
There are many ways in crafting a successful headline.
* Start with an action word
* Ask a question
* Create curiosity
* Make an alarming statement
Body: The purpose is to set up the call to action. The reason your ad will exists is to get the click to the website you will be promoting. But before you ask for the click, give reason to the reader why it is important for them to click the ad and what is the benefit they will get by making that click?
First list all the features of your product or service then, the benefits of those features. Write at least one benefit for each feature, or avoid using that feature.
Call to Action: The purpose is to sell the click. It is important for you to understand that each part has only one purpose. When you think of ads in this way it becomes easier to create them because you will be using a “block building” approach.
Make your call to action simple to understand and not tricky.
By following these simple steps you can create a classified ad that works great.