The bits and pieces of text like key words, a phrase and so on that describe a page’s content is called a Meta tag. Unlike others, these Meta tags never appear on the page, rather they appear as code in the web page.
Tags that you see on a blog site, explains what Meta tag is all about. That is, in a blog culture we explain little content descriptors that direct search engines to know what the particular web page all about us. Same way Meta tag also explains what the page is all about through coding. The only difference that you recover between a blog post and tags is blogs appear on page and Meta tags exist in HTML, usually at the “head” of the page. These tags are entirely visible to search engines and the SEO strategist who know where the Meta tags are positioned.
The “meta” stands for “metadata,” which is the kind of data these tags provide – data about the data on your page. Meta tags are used popularly as sources of information provided by webmaster to search engines with little pieces of data about their situations. They are also used to provide data to all third party clients, and each of these third party systems process only Meta tags. Every bit in the form of codes the Meta tags are appended to the <head> section of your HTML page.
Uses of Meta Tags in SEO- Meta Tags by nature do great favor for SEO, but not all of them. Some Meta tags help you to get the word out and which have become old-fashioned. If you desire to find out whether a dedicated page of your using Meta tags then right-click anywhere on the page and choose “View Page Source.” A new tab will appear in Chrome as a pop-up window, top of the page is where the Meta tags could be.
How to Write Meta Tags in SEO
Meta tags are of more than ten types among which four major types like Meta Keywords Attribute, title tag, Meta description attribute, and Meta robot attribute. Each Meta tag of its type serves different functions in the elements of seo, but all shares same purpose, increase the ranking of the web page through high-quality content. But after 2015 some of the popular types of Meta tag vanished as and when highly qualified seo techniques came in. Others like Title Tag and Meta Description Attribute never faded and they were considered as worth using on regular base in seo techniques. Be creative while writing for a Meta tag.
Creativity is used in Meta tags when five hundred word content is summarized in a sentence of five word. When the search engine bots crawl in your website, it doesn’t possess the patience to read your entire page content. That’s when the Meta tag comes in, the small description about your site can help the search engine to select you and rank you high.
Spread your wings of creative writing and use meta tag techniques to improvise the result of seo. When used properly Meta Descriptions can help you ‘hook’ with your advertising partner in free SERPs.