SEO ( Search Engine Optimization) Syllabus For Freshers & Experienced Professionals.

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Introduction to SEO (Search Engine Optimization):
  • What is SEO?
  • Introduction to SERP
  • Importance of Domain Names
  • Domain Selection
  • How Search engines work
  • Major functions of a Search engines
SEO Onsite Optimization:
  • Content Optimization and planning
  • Understand your Audience for content Planning.
  • Internal Linking
  • What is Domain Authority?
  • How to Increase Domain Authority?
  • Google Places optimization
  • Using H Card
  • Citation
  • Website Structure & Navigation Menu Optimization
  • Image Optimization
  • File Name Optimization.
  • HTML and XML Sitemap Creation.
  • Robots.txt Creation.
  • W3c Validation.
  • URL Rewriting Techniques(301, 302)
  • Canonical tag Optimization
  • 404 Error Page Importance’s.
  • What is the Google dance and deep crawling?
  • What are doorway pages?
  • What are Hallway pages?
  • What is cloaking?
  • What are the reasons for which I could get penalized by Google
  • Do dynamically generated pages such as with ASP get indexed by the search engines?
  • Frames effects on SEO
  • What is Anchor text
  • Header Tag Optimization
  • Page Speed Optimization Tool
  • Google Sandbox Effect
  • URL renaming/re-writing.
  • Website Position Analysis in search engines
  • Competitor Analysis (Tools : Ahrefs, Backlink Watch, Open site Explorer)
  • Initial Web Site Audit (Tools: seoptimer, Woorank, Alexa).
  • URL Structure Optimization

Meta Tag Optimization:
  • Meta Title Creation
  • Meta Description Creation
  • Meta Keywords
  • Meta Robots  
Google Algorithm Updates:
  • Google Panda update
  • Google Hummingbird update
  • Google Mobile Friendly Update
  • Google Penguin Update
  • Google Pigeon Update
  • Google Payday Update
  • Google Pirate Update
  • Google EMD (Exact Match Domain) Update
  • Google Top Heavy Update
Keyword Research and Analysis
  • Introduction to Keyword Research
  • Types of Keywords
  • Preparing a keyword list for Project.
  • Keyword Analysis Tools
  • Competitor Keyword Analysis
  • Understanding keyword mix
  • What are Primary keywords, Secondary Keywords and tertiary keywords?
  • Keyword Optimization
  • Keyword Density Analysis
  • Keyword Stimming Importance
  • LSI(Latent Semantic Indexing) Keywords
  • Importance of Log tail & Short tail Keywords
  • keyword prominence
  • Keyword proximity?
  • SWOT Analysis of Website.

Types of SEO Techniques:
  • White hat SEO Techniques
  • Black hat SEO Techniques
  • Grey hat SEO Techniques.

Off Page Optimization:
  • Introduction to Offsite Optimization
  • What are back links?
  • Types of backlinks?
  • What is Link Building?
  • Types of link building
  • Link building strategies for your business
  • What is Google PageRank?
  • What is Alexa Rank?
  • What is Moz Rank?
  • Easy link acquisition techniques
  • Submission to Search engines
  • Directory Submission
  • Social Bookmarking Submission
  • Classified Submission
  • Article Submission
  • PDF Submission
  • Press Release Submission
  • Profile Creation
  • Blog Posting & Commenting
  • Forums Submission
  • Ping Submission
  • Deep Linking Submission
  • Local Business Listing (Local SEO)
  • Image Sharing
  • Video Submission













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